Scented candles: the new brands are betting on the Luxury Home

PUBLISHED WEDNESDAY, JANUARY 18, 2022 BY ISSUE

To make the atmosphere softer or simply to give an olfactory signature to your home, the scented candle has become an indispensable object in the house. Parenthèse[s] and Made in Paris, the brands already established, continue to launch new products each season and do not struggle to sell their great classics. < /span>

A flourishing market that attracts even the most prestigious Houses, but also emerging brands. For them, the candle is often part of the development of a "Home" line.

A colored wax counterbalanced by the sobriety of the naturalness and the label that surrounds it: it is a casual chic style that Parenthèse[s] wanted to give to its scented candles. With names such as MYKONOS or KYOTO, the brand promises a journey through its fragrances, directly at home.